More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.
Brand positioning strategy is about finding a right place for a brand in market place as well as the consumer mind. More than a tagline or a fancy logo, brand positioning is the strategy used to set your business apart from the rest.
A consumer should easily identify that for a given need or want .If brand fails to do this, it simply becomes just another product or commodity on supermarket or mall shelf.
A strong brand positioning strategy is an absolute must for all businesses striving for success — and the proof is in the numbers. Brands that are consistently presented see an average revenue increase of 10-20%. Successful branding yields benefits such as increased customer loyalty, an improved image, and a relatable identity that sets you apart from the competition.
Effective brand positioning happens when a brand is perceived as favorable, valuable, and credible to the consumer. The sum of those three becomes unique to your business, and as a result, your customers carve out a place for you in their minds.
Brand positioning allows a company to differentiate itself from competitors. This differentiation helps a business increase brand awareness, communicate value, and justify pricing. Hence, taking contol of the brand image and reputation — all of which impact its bottom line.
But not all brand positioning strategies are the same or have the same objective. Depending on the nature of your offering and industry, your positioning and messaging will vary.
Uplifto assists and hand holds you in this and create clarity and a powerful road map ahead.
