Looking to 2023, we’re outlining our predictions for B2B advertising to help our clients understand what trends to expect and how to stay abreast of the tools and techniques that can engage with modern buyers and meet their evolving n..
Most people have limited tolerance for change initiatives, and branding and visioning exercises are no exception Turning points are thus ideal opportunities for an internal branding campaign; managers can direct people’s energy in a p..
Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched.
This can be very confusing, and it threatens employees’ perce..
The goal of an internal branding campaign is very similar to that of an external campaign: to create an emotional connection to your company that transcends any one particular experience. You want them to have the brand vision in their mind..
When you think of marketing, you more than likely think of marketing to your customers: How can you persuade more people to buy what you sell? But another “market” is just as important: your employees, the very people who can ma..
